Trifecta Technologies Case Study
Colonial Williamsburg Foundation Marketplace Optimizes Sales with WebSphere Commerce and Trifecta Technologies
“IBM WebSphere Commerce has positioned the Colonial Williamsburg Foundation marketplace to easily grow its online channel while seamlessly integrating with third party and back-end solutions.”
--Russ Kopy – VP, Trifecta Technologies, Inc.
Challenge
Replace inflexible and limited scalability e-commerce platform. Maximize revenues by targeting internet customers with a multitude of promotion opportunities while providing a more rewarding shopping experience.
Solution
Leverage IBM WebSphere Commerce platform tightly integrated with CommercialWare’s CWDirect Software to provide: a) Real-time view of Inventory, b) Streamlined order management and fulfillment across the enterprise, c) Integration of Catalog and Online channels for seamless shopping experience, d) Promotion Management integration to increase promotion opportunities across the web and e) Wedding Gift Registry deployed to increase revenue opportunities and improved customer reach.
Why IBM?
IBM provided extensible commerce platform that enables tight integration with diverse back ends while enabling flexible promotion management capabilities.
Key Benefits
Increase online store sales, and offer Wedding Gift Registry module for improved customer satisfaction and loyalty; extensible and very scalable ecommerce platform for future growth and expansion.
The Colonial Williamsburg Foundation (CWF) operates the world’s largest living history museum in Williamsburg, Virginia—the restored 18th-century capital of Britain’s largest, wealthiest, and most populous outpost of empire in the New World. In Colonial Williamsburg’s 301-acre Historic Area stand hundreds of restored, reconstructed, and historically furnished buildings. Costumed interpreters tell the stories of the men and women of the 18th-century city—black, white, and native American, slave, indentured, and free—and the challenges they faced. In this historic place, the Foundation helps the future learn from the past.
CWF was faced with maintaining an e-commerce platform limited in functionality and scalability. To address these and many other concerns CWF researched and selected WebSphere Commerce as their market leading proven e-commerce solution.
The success of the Colonial Williamsburg foundation has been its efforts to make itself as accessible as possible to its customers through their online www.WilliamsburgMarketPlace.com site, its retail stores, a call center and direct mail catalog sales. The WebSphere Commerce application provided the foundation to enable a tight integration with Commercial Ware’s CWDirect Retail Transaction system and their www.WilliamsburgMarketPlace.com online site. The tight integration of WebSphere Commerce and CWDirect enabled CWF to leverage their efforts in the catalog channel and seamlessly integrate product information, pricing, promotions and inventory with their online channel.
Colonial Williamsburg Foundation’s e-commerce platform--based on IBM WebSphere Commerce, IBM WebSphere Application Server, IBM WebSphere Studio Application Developer, IBM WebSphere MQ and CWDirect--has succeeded in creating a reliable platform for driving increased revenue across their catalog and online channels. The Wedding Registry enables brides and grooms to register gifts from the exclusive and sought after Williamsburg brand and other uniquely crafted items. The williamsburgmarketplace.com online commerce applications were developed and deployed with the assistance of Solutions by Design II and Trifecta Technologies, IBM WebSphere and WebSphere Commerce certified partners.
For more information
Please contact your IBM sales representative or Trifecta Technologies, Inc..
Trifecta Technologies, Inc.
5012 Medical Center Circle
Allentown, PA 18106
www.trifecta.com
Contact:
Russ Kopy
Russ.Kopy@trifecta.com
(610) 530-7200
