Varsity Spirit Fashions, part of the global Varsity brand, is the world’s largest manufacturer of cheerleading uniforms—designed by cheerleaders for cheerleaders.
Varsity wanted to make their web presence a key component of their sales process for cheerleading uniforms and equipment.
To achieve this goal, the company turned to Trifecta Technologies for a world-class eCommerce solution. With a catalog that was difficult to navigate and no online marketing tools to enable promotions and campaigns, Varsity’s existing online store solution did not offer the functionality and services they needed.
Varsity chose Trifecta Technologies’ award-winning Store-in-a-Box—the fastest, most flexible, most cost-effective way to deploy the powerful IBM WebSphere Commerce platform.
Varsity Successes
- Daily sales have doubled since launching the new platform.
- Varsity has been able to expand the site to include additional brands at a fraction of the cost of creating a new site.
- The new promotions and marketing capabilities enable Varsity to market effectively to their 200,000 Facebook and Twitter followers.
With Store-in-a-Box, Varsity is now able to:
- Better manage catalog content with new features, including improved search, multiple product views, cross-selling opportunities and share buttons
- Create and manage dynamic email campaigns and content for their clients
- Engage with clients directly through Facebook and Twitter
- Take credit card payments in a completely secure environment
But the solution did not stop with the customer-facing side.
Trifecta Technologies tied the online store into Varsity’s existing backend system via an automated integration layer based on WAS and DB2.
Appealing directly to its customer base through the features they want and need, Varsity is able to target specific interests and demographics—making its eCommerce solution a “smart commerce” solution.