Create an Indispensable B2B Commerce Site

Trifecta’s team launched AMMEX’s eCommerce solution within 2.5 months, providing a scalable platform to support future AMMEX online sales growth, enhance the customer experience, and maximize efficiencies.

The Story

Background:

AMMEX is a global leader in products that promote health, hygiene, and safety across a variety of industries. Founded in 1988, AMMEX specializes in the wholesale distribution of disposable gloves and barrier protection products. AMMEX has a production capacity of billions of gloves per year. They offer nitrile, latex, vinyl, and poly gloves and serve manufacturing, automotive, food, and medical industries.

Challenge:

AMMEX was utilizing a legacy eCommerce platform that was approaching its end of life. In searching for a new solution, AMMEX had an aggressive timeline. If they were unable to go live within three months, they would be forced to sign a contract renewal with their existing platform or face a site outage.

Through several discussions with the AMMEX team, Trifecta identified several key goals in addition to meeting this very specific timeline. At a minimum, AMMEX expected any new eCommerce platform to achieve parity with their existing system’s functionality on day one. Some of their more ambitious goals were to consolidate their tech stack, streamline their daily operations, improve their client experience, and – of course – increase revenue. Trifecta’s challenge was not only implementing a new eCommerce platform and ensuring it had the features and functionality desired by AMMEX, but doing so within an ambitious timeframe.

“We selected Trifecta because I knew they could get the job done effectively. Part of what I look for in a professional services partner is a repeatable process for deployment, and this was clear with Trifecta. They had a clear sense of ownership and experience with a truly measured approach.”
Chad GhosnGlobal Chief Technology Officer, AMMEX

Our Work

Strategy:

Trifecta’s team migrated AMMEX’s eCommerce from their current platform to Salesforce B2B Commerce cloud. The selection of Commerce Cloud presented some immediate opportunities for enhanced value, as AMMEX would have the benefit of the entire Salesforce Platform. This not only met the goal of providing a quality eCommerce solution, but also allowed integration with some of AMMEX’s key systems. Trifecta enabled bidirectional data flow between Salesforce and AMMEX’s Microsoft Great Plains ERP via Dell Boomi middleware, which ensured AMMEX records were sync across platforms. Use of the Salesforce platform also enables AMMEX to work toward consolidation of their systems, with planned future phases including implementation of Sales Cloud and Service Cloud.

One important part of the implementation that was illuminated through the process was AMMEX’s need for a specialized inventory allocation process. As the globe navigated the COVID-19 pandemic, personal protective equipment (PPE) was in high demand – and this included AMMEX’s inventory of disposable gloves. It was important for AMMEX to fulfill this public demand; however, AMMEX also felt strongly about continuing to serve existing customers by guaranteeing them a specific allotment of PPE inventory. Trifecta’s team worked closely with AMMEX to understand this need and build a custom solution within Salesforce B2B Commerce using the Pricebooks feature. The resulting tool allows AMMEX to allocate inventory for customers through virtual warehousing, allowing their customers complete inventory control at the store level.

Ammex Inventory DesktopAMMEX's specialized inventory allocation solution was custom-coded by Trifecta to allow a guaranteed allotment of AMMEX PPE products.
“During an implementation process, you inevitably face challenges along the way. AMMEX’s biggest concern was we were under a significant time crunch to successfully launch our eCommerce solution. We know good partners could code around anything – but could they do it quickly enough to meet our deadline? Trifecta could, and they did.”
Chad GhosnGlobal Chief Technology Officer, AMMEX

eCommerce Solution

“I felt like I could trust the Trifecta team, like we were in it together. They weren’t just there to run up the bill to get the job done. Trifecta was a true partner to AMMEX. There was never any doubt that the Trifecta team would – and did – do everything in their power to get us over the goal line.”
Chad GhosnGlobal Chief Technology Officer, AMMEX

The Results

Results:

As a result of our collaboration, AMMEX was able to launch their new eCommerce solution within 2.5 months of initiating the project.

The commerce site allows AMMEX to reach higher levels of efficiency. It integrates with their other key systems, streamlining operations and ensuring that account, order, and product records are kept up-to-date between AMMEX systems and Salesforce. The solution also enhances the customer and user experience. Our team leveraged Salesforce CMS and Experience builder to reflect the AMMEX identity and create custom branded login pages for customers. Through B2B Commerce, customers now have capabilities not available through AMMEX’s previous platform, such as advanced product searches and inventory allocation.

AMMEX’s eCommerce site, which launched in 2021, is designed to maximize operational efficiencies, enhance their customer experience providing self-service options, and increase sales revenues.

“Our project success is a testament to the strength of the Trifecta team. They are committed, knowledgeable, creative…and overall did a fantastic job.”
Chad GhosnGlobal Chief Technology Officer, AMMEX