All-Inclusive Solutions that Increase Revenue

Trifecta’s mobile-optimized solution for Starwood Hotel & Resorts enabled mobile site usage, resulting in increased hotel bookings by more than 50 percent.

Starwood Hotels & Resorts

The Story

Background:

Starwood Hotels is a subsidiary of Marriott International. Starwood was founded in 1969 and was one of the largest companies that owned, operated, franchised, and managed hotels, resorts, spas, residences, and vacation-ownership properties in the world. Starwood’s brands included the Westin, Sheraton, Luxury Collection, Four Points, W Hotels, St. Regis, Le Meridien, Aloft, Element, Tribute Portfolio, and Design Hotels. Starwood was acquired by Marriott in 2016.

Challenge:

Starwood’s existing mobile sites were not intuitive and offered limited functionality. Each of Starwood’s 10+ brands had its own site, which differed greatly in aesthetic, navigation, and user experience. To complicate matters, the sites were generated by a third-party, which was cost prohibitive, inefficient to develop and difficult to maintain. Starwood tasked the Trifecta team with uniting their many brands with a consistent look and user experience with one mobile-friendly solution.

Starwood Preferred Guest Mobile Website

Our Work

Strategy:

Trifecta designed and deployed a mobile-optimized solution using Java, JSP, HTML5, CSS3 and JavaScript. We gave Starwood’s sites new page layouts and navigation that translated appropriately to mobile sites. Trifecta consulted with Starwood to understand the nuances among their many brands, in order to develop a unique but consistent look across each site.

Starwood
“People were just raving about how beautiful yet simple it was to navigate. People understand that this is our most global mobile platform, as it covers all languages and is the platform all our search and marketing points to.”
Alyssa WaxenbergDirector of Mobile Strategy, Starwood Hotels & Resorts

The Results

Results:

The fully functional, mobile responsive sites coupled with the intuitive user interface resulted in users needing less assistance, therefore reducing call volume at Starwood’s call centers. Hotel bookings increased by more than 50 percent. User adoption improved by more than 30 percent, and their daily revenue increased by more than 65 percent. With Trifecta’s mobile leadership, Starwood Resorts locations are providing truly exceptional, personalized service for guests - anywhere, and at any time.