Brands Website Re-Design

When Starwood’s website design started to age, Trifecta helped create a consistent look and feel for all of their hotel brands.

Starwood Hotels & Resorts

Their Challenge

Starwood’s website design was nearly a decade old and in desperate need of a face-lift. The existing sites were difficult to navigate and the technology was outdated. Of their 10-plus hotel brands, none of them had a consistent look. 

Spghomepage OldStarwood's previous website design.
We worked closely with Starwood to create a consistent design for each hotel brand.

Responsive Design

Our team implemented new technologies, including a consistent responsive design between tablet and desktop resolutions for Starwood’s major hotel brands.


Starwood’s website users experienced vastly improved navigation on tablets, as well as a more appealing modern look with greater legibility. Now, Starwood has a standard and consistent design for all of their hotel brands.