Enterprise Mobile Web

With Trifecta’s mobile leadership, Starwood Resorts locations are providing truly exceptional, personalized service for guests - anywhere, and at any time.

Starwood Hotels & Resorts

Their Challenge

Starwood’s existing mobile sites were not intuitive, offered limited functionality, and had a poor user experience. To complicate matters, the sites were generated by a third-party, which was cost prohibitive, inefficient to develop and difficult to maintain.

Starwood Preferred Guest Mobile Website

Our Approach

We designed and deployed a mobile-optimized solution using Java, JSP, HTML5, CSS3 and JavaScript. We gave Starwood’s sites new page layouts and navigation, available on mobile sites.

Mobile Responsive Site

Our team worked closely with Starwood resources to develop a consistent look across ten hotel brands in order to provide guests with an enhanced user experience that was mobile-friendly.

The fully functional, mobile responsive sites coupled with the intuitive user interface resulted in users needing less assistance, therefore reducing call volume at Starwood's call centers.
Starwood

Results

Once the solution was implemented, hotel bookings increased by over 50 percent. User adoption improved by over 30 percent, and their revenue per day increased by over 65 percent.

That’s a welcome sign of success.

“People were just raving about how beautiful yet simple it was to navigate. People understand that this is our most global mobile platform, as it covers all languages and is the platform all our search and marketing points to.”
Alyssa WaxenbergDirector of Mobile Strategy, Starwood Hotels & Resorts