The Evolution of CRM

Posted July 13, 2016
Leah Wentz, Senior Marketing Coordinator

Trifecta Technologies is proud to have contributed an article to the Summer 2016 issue of Network Magazine, a quarterly publication for business leaders in the Lehigh Valley.

Peter Knolle, the article’s author and Salesforce MVP at Trifecta, shared his thoughts on the evolution of CRM and where he believes the industry is headed. Customer relationship management has evolved into robust, feature-rich software that gathers and stores information about customers, allowing businesses to deliver a more personal experience with each interaction.

In the future, CRM products will continue to improve in ways that empower their users to make intelligent, data-based decisions and connect with their customers in entirely new ways. 

Peter also offered some tips for businesses that are considering the switch to a cloud-based CRM:

To read Trifecta’s full article, along with more than a dozen additional business-focused pieces, visit Network Magazine’s website at