Urban Amenities, Walkable Environment Lure Trifecta Technologies to Center City

Leah Wentz, Senior Marketing Coordinator

One of the tenets that have made Trifecta Technologies Inc. a leader in the enterprise web and mobile solutions marketplace is an overwhelming drive to be out in front - not just in front of the competition, but in front of its own customers. Founder Doug Pelletier and his team are very passionate about what they do and they are driven to help their customers transform their businesses, leveraging technology.

That same drive has pushed Pelletier and Trifecta to the front of the line when it comes to the renaissance in downtown Allentown. Trifecta Technologies will move its headquarters from Lower Macungie Township to 612 W. Hamilton St., the former Schoen’s Furniture Store, when the building is renovated and ready for occupation next spring.

50Trifecta Technologies founder Doug Pelletier, left, and Derrick Davis of Shane Patrick Associates, Inc., review construction plans for the renovation of the Schoen's building. Shane Patrick is doing the construction work and will also be a tenant in the building.

“We don’t want to just come downtown, we want to be part of the community,” said Pelletier, who was born and raised in Toronto, Canada. He came to the Lehigh Valley to earn an MBA at Lehigh University while his father, Albert Pelletier, was CEO at Mack Trucks. He remained in the Allentown area after his father retired and his parents returned to Toronto. “I’m already involved in the community and I have been reaching out to local institutions, such as Symphony Hall and the Art Museum, to how we can help them and work with them. We have also ‘adoped’ Jefferson Elementary school and will do what we can to help students there.”

In some ways, Trifecta’s relocation to Center City is a homecoming in itself. Founded in 1991 with two employees in the back of an old warehouse at 12th and Green streets, Trifecta moved several years ago to the former State Farm claims adjustment office off Brookside Road and in June the company hired its 100th employee.

When the relocation is completed in spring 2014, Trifecta will occupy 18,000 to 24,000 square feet that will appeal to the new generation of technology experts in the soon-to-be renovated historic building in downtown Allentown, taking part in the revitalization of that area sparked by the creation of the Neighborhood Improvement Zone (NIZ), according to its own website.

51Hockey fans Doug Pelletier and Derrick Davis look out from the roof of the Schoen's building to see construction of the new hockey arena. Pelletier says he will use the roof as an employee lounge and venue for fund raisers to help local non-profits and cultural institutions.

What began as a business specializing in helping companies migrate from antiquated IBM mid-range computers to high-speed UNIX servers has evolved into an industry leader in creating transformational custom web, mobile and e-commerce solutions by leveraging key partnerships with cloud technology pioneers such as Salesforce.com and Heroku. Trifecta has been recognized for its iOS and Android mobile applications and innovative custom web application development.

The company now has about 60 employees in Lower Macungie, 30 in Toronto and about a dozen in India, said Senior Vice President and COO Andy Derr. Clients range from Disney to Musikfest and include global companies such as Starwood Hotels & Resorts, Wacoal-America, SunGard K-12 Education, Varsity Brands, Burt’s Bees and the Bethlehem-based EcoTech Marine.

After weathering the economic slump that began in 2008, the company has rebounded strongly and rapidly over the past three years, Derr said. In many ways, that is also motivating the move to a more urban setting. “I would put this development team against anyone in the world,” Derr said. “That requires talent, and the only way to attract that talent is to widen our appeal to the universities and other places where you find the talent.”

Pelletier and Derr say they are of the same mind as Scott Unger, Executive Director of the Allentown Economic Development Corporation, a strong advocate for walkable cities with nearby employment, entertainment and shopping amenities. AEDC sold the Schoen’s building to the partnership consisting of father and son team Doug and Jeff Brown. Pelletier has since become a partner in the ownership of the building. “There is no question that creative professionals entering the workforce are seeking not just employment but also a sense of place, and cities are the principal nexus of those two elements,” Under said.

“Our environmental need is to be in an urban area, a walkable environment with a top-notch collaborative workspace,” Derr said. “We want to be able to offer our people an urban, suburban or rural setting.”

Leah Wentz

Leah Wentz

Leah Wentz is the Senior Marketing Coordinator at Trifecta and a Salesforce Certified Administrator and Pardot Specialist. She manages Trifecta’s brand within the market and  coordinates all marketing-related events and activities. When she's not at work, Leah enjoys wine tasting with her hubby and finding new places to explore with their two dogs.

Contact Leah at or visit her LinkedIn profile.