Elevating Your B2B Commerce Experience: Upgrading to Salesforce B2B Commerce Lightning

Published April 18, 2024

In the dynamic landscape of B2B Commerce, staying ahead of the curve is paramount to business success. With Salesforce B2B Commerce Lightning, businesses can achieve more than just a modern eCommerce platform—they can realize tangible positive outcomes that drive growth and customer satisfaction. Let’s explore how upgrading from Salesforce B2B Classic, also known as CloudCraze, can lead to lower Total Cost of Ownership (TCO), reduction of technical debt, and helping you meet the ever-changing demands of customers who expect a seamless and modern online shopping experience.

Lower Your Total Cost of Ownership (TCO) & Reduce Your Technical Debt

The latest version of Salesforce B2B Commerce offers a plethora of advantages that contribute to lowering TCO and reducing technical debt. With three feature upgrades per year, businesses can stay in line with the evolving Salesforce Platform, ensuring access to the latest innovations and enhancements. Leveraging out-of-the-box code, standard objects, and a unified data model that seamlessly integrates with other Salesforce products like Order Management and Service Cloud, organizations can streamline processes and eliminate the complexities associated with disparate systems. Furthermore, the Lightning Component Framework empowers businesses to create personalized and scalable eCommerce experiences while enabling headless use cases through the Connect API, opening doors to endless possibilities for innovation and growth.

Meet the Ever-Changing Demands of Your Customers

In today’s fast-paced digital landscape, meeting the ever-changing demands of customers is crucial for maintaining a competitive edge. Salesforce B2B Commerce Lightning offers numerous features that align with customer expectations for a modern eCommerce experience. From customer-specific pricing and multicurrency support to tiered pricing and easy reorder capabilities, businesses can cater to the diverse needs of their clientele. Additionally, features like promotions, multiple wish lists, and improved search powered by Einstein AI enhance the shopping journey, fostering engagement and loyalty. With responsive design ensuring seamless access across all screen sizes, businesses can deliver a consistent and intuitive user experience that resonates with customers at every touchpoint.


Upgrading to Salesforce B2B Commerce on Lightning Experience is not just about embracing the latest technology—it’s about driving positive business outcomes and elevating the entire commerce customer experience. For businesses contemplating the upgrade, it’s essential to consider the implications of remaining stagnant in the face of rapid feature advancements. Utilize the upgrade as an opportunity to reassess and enhance your B2B implementation, focusing on delivering exceptional experiences that delight customers and drive growth. With the Salesforce platform and its integrated suite of products, including Service Cloud, B2B Commerce, and Order Management, businesses can future-proof their operations and forge meaningful connections with customers throughout their B2B commerce journey.

Trifecta’s team of experts are at your fingertips, so let us embrace the power of innovation and transformation together and unlock new opportunities to stay ahead in the ever-evolving world of B2B commerce.

Tom Grant
Tom Grant
Senior Solution Sales Engineer
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