SafeRide Health

Drive Long-Term Growth with a Smarter, More Compliant Salesforce

SafeRide Health is a technology and services company dedicated to reducing barriers to care by improving the delivery of non-emergency medical transportation (NEMT) to people nationwide. SafeRide Health leverages proprietary technology and a nationwide network of vetted transportation providers to elevate human dimensions of care and close the gap between need and access for the nation’s most vulnerable populations.

Project Impact

Trifecta’s Salesforce implementation and integration services have positioned SafeRide for growth and improved compliance through an automated credentialing portal, intelligent workflows, real-time data sync, and a scalable platform.

Industries

The Opportunity

As SafeRide Health expanded its services and transportation network, new opportunities emerged to improve internal efficiency, provider experience, and compliance workflows.

While existing systems supported core operations, they had limitations in scalability, especially in automating credentialing, enabling provider self-service, and streamlining data flow across platforms.

For instance, the Mileage Reimbursement Program for individual drivers relied on a single Experience Cloud portal tied to one health plan, with data manually entered into the SafeRide platform. Credentialing processes for broader provider types, such as ambulance and NEMT organizations, were not yet supported within Salesforce. There was also no formal lead intake process or centralized portal for transportation providers to manage credentials and documentation.

To support future growth, SafeRide partnered with Trifecta to modernize and scale its systems, improve compliance, simplify provider onboarding, and reduce manual data entry.

Our Strategy

Trifecta focused on helping SafeRide scale its operations and strengthen compliance through smarter system design and automation.

We built a modular credentialing portal within Salesforce Experience Cloud that supports multiple transportation provider types and intelligently guides them through the required steps based on their classification—whether a member driver, NEMT company, or ambulance provider.

We enhanced the existing Mileage Reimbursement Program portal to accommodate multiple health plans with plan-specific customizations. Internally, we implemented dedicated workflows for individual and provider onboarding, added a state-based web-to-lead form, and introduced validation rules and email automation to improve data accuracy. Integration with SafeRide’s platform ensures real-time updates to account, driver, and vehicle records.

The Results

SafeRide now operates with greater speed, visibility, and efficiency. Credentialing is automated and tailored by provider type, reducing manual steps and increasing compliance oversight. The new system supports SafeRide’s growing provider network and enables faster onboarding.

Following implementation, the number of health plans using the Mileage Reimbursement Program doubled. Real-time platform integration ensures data accuracy, while lead routing is now optimized by geography and provider type—positioning SafeRide to scale with confidence.

Automated Credentialing Portal: A dynamic, provider-type-specific portal was created to intelligently determine credentialing workflows and required documentation for each provider type (e.g., drivers, NEMT companies, ambulance providers).

Compliance & Visibility: SafeRide now has full visibility into the credentialing status and documentation of their transportation network, reducing risk and ensuring operational compliance.

Reduced Manual Involvement: Automation flows, intelligent routing, and reminders have significantly decreased staff administration time.

Proprietary Platform Integration: Trifecta’s integration created a real-time sync of account, driver, and vehicle data back to the SafeRide platform.

Streamlined Lead Process: The lead process is now optimized and geographically assigned, supporting SafeRide’s aggressive growth and outreach goals.

Trifecta transformed our Salesforce instance from a passive CRM into a dynamic, self-service credentialing portal fully integrated with our SafeRide platform for our NEMT Partners & GMR Drivers. What once took days or weeks—manually vetting transportation providers—is now completed in just a few hours. Their team, especially Lauren, brought deep Salesforce expertise and an unwavering commitment to our success. The scalable solution they delivered not only addresses today’s needs but positions us for continued operational efficiency as we grow. Trifecta has been an invaluable partner every step of the way.
Matthew Rosenstein
Director - Strategy and Operations, SafeRide Health
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