Lumber Manufacturer

Enabling Growth Through Integrated Solutions

This client is one of North America’s largest hardwood lumber manufacturers, distributors, and exporters. They are a provider of hardwood logs, hardwood lumber, and proprietary-grade hardwood lumber products. Founded in 1923, they have grown from a regional supplier of domestic hardwoods to a global hardwood manufacturer that can ship hardwood lumber to any region of the world.

Project Impact

The client successfully launched their eCommerce site and onboarded new customers.
The Challenge

This client was utilizing a homegrown eCommerce system to sell their products; however, the system was not able to meet their needs.

Their system was managed and built in-house, it did not integrate with their other systems, and the cost of ownership and time spent coding necessary changes were both very high. In addition, the customer experience was not ideal; customers couldn’t sort/filter products by category and customers couldn’t easily view things like order status, freight charges, and invoice history.
Our Strategy

Through detailed conversations with the client, we determined that the best solution was the implementation of Salesforce B2B Commerce on Lightning Experience. Trifecta’s team developed a complex integration between SAP and Salesforce B2B.

To further improve the customer experience, Trifecta developed options to streamline the order process. Customers now begin the order process by selecting how they’d like to shop: by lumber yard (location of the product) or by wood type.
The coordination of discovery, development, and deployment for a single source of truth was necessary to streamline operations.
Project Owner

eCommerce Site

Product detail pages include robust product information, images, inventory information, pricing, and the ability to immediately add the item to their cart. Pricing is custom and based on the customers preferred shipping address. The price shown to customers is the final, single price (base price plus freight). During the checkout process, additional custom logic calculates load sizes and indicates how much more product could fit on their delivery truck.

customer experience on desktop
product detail page

This client’s eCommerce site launched in August 2021.

Within a week of launch, they had onboarded three customers, with plans for 20 additional customer onboardings by end of year and full customer adoption in 2022.

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