We’re excited to spotlight a recent conversation between Trifecta Technologies’ Founder & CEO Doug Pelletier and Paul Higgins on The Paul Higgins Podcast: a go-to resource for SaaS consulting leaders scaling their practices with strategy, systems, and sustainable growth.
Hosted by Paul Higgins, the podcast dives into real, tactical lessons from successful partners across the Salesforce ecosystem and beyond – cutting through the noise to share what’s actually working in high-growth consulting businesses today.
In the episode, Doug and Paul dig into the art and science of scaling a consulting business: from the early days of building Trifecta in 1991 to the company’s evolution into a trusted Salesforce and enterprise solutions partner. Listen for an inside look at how Doug approaches growth, hiring, client relationships, and the strategic mindset that’s required to thrive through multiple industry shifts.
Key Themes from the Conversation:
Growth Through Strategic Focus
Doug shares how a sales-led mindset and deep focus on solving real business problems have guided Trifecta’s journey from startup to long-term partner for enterprise organizations. The conversation underscores the importance of aligning your go-to-market approach with business outcomes (not just project delivery).
Hiring Early for Operational Strength
Central to Doug’s philosophy is building operational leadership that allows founders to focus on strategy and growth. By bringing strong leaders into core roles early, Trifecta ensures sustainable scaling without sacrificing delivery quality.
AI as a Business Catalyst – Not a Buzzword
A major focus of the discussion is the role of AI in consulting. Doug highlights that while AI represents a transformational shift, the real value comes from applying data, architecture, and AI in practical, outcome-driven ways that help clients see measurable impact.
This view aligns with Trifecta’s approach to helping organizations move beyond the hype around AI and to integrate technology in ways that truly move the needle.
Listen, Learn, and Lead
Whether you’re building a tech consulting practice, navigating the Salesforce partner ecosystem, or thinking about how AI fits into your growth strategy, this episode is packed with real lessons from a founder who’s been doing it for over three decades!
🎧 LISTEN HERE to the full episode on The Paul Higgins Podcast to hear Doug’s full conversation with Paul on strategy, scaling, and leadership!
About Doug Pelletier
Doug Pelletier is the Founder and CEO of Trifecta Technologies, a technology consulting firm he launched in 1991 that has grown into a trusted Salesforce and enterprise solutions partner for leading organizations.
A sales- and strategy-led founder, Doug focuses on identifying real business problems, building executive relationships, and hiring strong operational leadership early – allowing him to concentrate on growth, client strategy, and selling. His leadership is shaped by decades of experience and a strong emphasis on financial discipline and long-term stability.
Having navigated multiple industry shifts, Doug views AI as a major inflection point and leads Trifecta in helping organizations apply data, architecture, and AI in practical ways that drive meaningful business outcomes.
