Dreamforce delivered a wave of B2B Commerce announcements, ranging from roadmap items to features you can implement today. Let’s cut through the noise and focus on what’s actually available now, or within a week or two, that can make an immediate impact on your business.
The Agentforce Rebrand: What It Means
Salesforce’s naming convention has shifted dramatically. Commerce Cloud is now Agentforce Commerce, and Revenue Cloud has become Agentforce Revenue Management (ARM). While the products remain functionally unchanged, this rebrand signals Salesforce’s comprehensive commitment to AI integration across their entire platform.
This shift creates an interesting linguistic challenge. When discussing AI agents within Salesforce, you can no longer use “Agentforce” as shorthand for agentic capabilities, since it’s now embedded in product names themselves. Instead, use the name you gave the agent or the type of agent such as Buyer Agent, Merchandising Agent, etc. It’s a small but important distinction for clear communication going forward.
Game-Changing Features Available Now
Commerce and Revenue Management
The most significant developments center on breaking down silos between ARM and Agentforce Commerce:
Product Configurator on PDPs: Complex product configuration is no longer confined to the quote-to-cash process used by internal sales reps. Buyers can now configure products directly on Product Detail Pages, bringing ARM’s powerful configuration capabilities to the storefront experience.
Self-Service Subscription Management: Customers can now manage their own subscriptions, reducing support tickets and empowering buyers with control over amendments and renewals.
Unified Pricing Engine: Perhaps the most impactful update eliminates pricing discrepancies between channels. ARM’s pricing engine now governs both direct sales and digital commerce, ensuring customers see consistent pricing whether they’re working with a sales rep or browsing your storefront. This single source of truth for pricing eliminates confusion and builds trust.
Bridging Self-Service and Direct Sales
The new Request for Quote (RFQ) functionality seamlessly connects self-service buyers with your sales team. When customers need assistance with complex purchases or custom pricing, they can transition from digital commerce to direct sales without friction
Developer Efficiency Through Open Source
For development teams, Salesforce has released open-source Lightning Web Components, significantly reducing total cost of ownership. These pre-built, customizable components accelerate development cycles and reduce maintenance overhead. This is a great time-saving feature when compared to the previous strategy of rebuilding each standard component from scratch for any change that was not supported by configuration.
The Bottom Line
While Dreamforce showcased ambitious long-term visions, these available-now features deliver immediate value. The focus on interoperability between clouds, unified customer experiences, and developer productivity reflects Salesforce’s understanding of real B2B Commerce challenges.
For businesses ready to act, these features offer tangible opportunities to enhance customer experience and operational efficiency today. Get in touch with us today to start realizing the benefits immediately.
