Pelican Water was struggling to navigate several existing sales and service systems that did not integrate with one another.
They had no global way to share solutions to customer service issues, were unable to capture leads from website visitors, had no insight into customer buying habits, and no reporting ending to analyze product quality or trends. In addition to the lack of functionality their system provided, Pelican was also searching for a way to better manage their network of B2B and B2C dealers.
Trifecta added a web-to-lead form to Pelican’s website, which automatically assigned new leads to the appropriate sales rep.
Then, we implemented LiveAgent, which gives website users the ability to chat live with Pelican’s sales reps, improving service issue response times.
Pelican’s new solution has resulted in unprecedented visibility into customer buying habits, increased effectiveness of their support team, a more responsive sales team, and easier management of both B2B and B2C channels.
Pelican employees now perform the bulk of their day-to-day work within Salesforce, utilizing data fed by legacy applications and solutions. Because nearly all business data is stored in a single system, information is more consistent, accurate and readily available to their team.
