Varsity Brands

Varsity Brands is the world’s largest maker and distributor of cheerleading and dance team uniforms and accessories for youth, high school, and college programs.
A Winning Team

Varsity has trusted Trifecta for over 8 years to bring operational enhancements to their numerous brands.

Throughout the years, Varsity has leaned on Trifecta’s expertise with Salesforce and other digital technologies bring improvements to both internal and customer-facing experiences.


Whether it be creating do-it-yourself online shopping microsites, easy-to-use cheerleading camp registration portals, or even a custom-designed voting application for competition judges that worked offline, Trifecta has been Varsity’s go-to source for all their digital needs.


Trifecta Technologies is a great partner and Salesforce is a shining star in CRM and SFA! I would recommend both Salesforce and Trifecta to other companies.
Tammy Pilgreen
VP Operational Strategy, Varsity Brands

Varsity Brands Projects

Jump Past your Competition with Salesforce Solutions
Trifecta developed a custom solution on the Salesforce Platform to help Varsity differentiate their camp experience with personalized music downloads.
Personalized eCommerce for your Fan Base
Trifecta helped Varsity develop a scalable eCommerce strategy for capturing a new market share in the apparel space. The results exceeded Varsity’s original goal six times over.
Create an All Star eCommerce Portal
Trifecta’s custom-built solution enabled Varsity to realize significant operational efficiencies, streamlining their sales and order process, and greatly improving the customer experience.
Deliver a Choreographed Customer Experience
Salesforce Community Cloud helped connect the separate business units of Varsity Spirit, create a consistent customer experience, and unify their brand.

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