Create an Indispensable B2B Commerce Site
AMMEX is a global leader in products that promote health, hygiene, and safety across a variety of industries. Founded in 1988, AMMEX specializes in the wholesale distribution of disposable gloves and barrier protection products. AMMEX has a production capacity of billions of gloves per year. They offer nitrile, latex, vinyl, and poly gloves and serve manufacturing, automotive, food, and medical industries.
AMMEX was utilizing a legacy eCommerce platform that was approaching its end of life. In searching for a new solution, AMMEX had an aggressive timeline. If they were unable to go live within three months, they would be forced to sign a contract renewal with their existing platform or face a site outage.
Trifecta’s team migrated AMMEX’s eCommerce from their current platform to Salesforce B2B Commerce cloud. The selection of Commerce Cloud presented some immediate opportunities for enhanced value, as AMMEX would have the benefit of the entire Salesforce Platform. This not only met the goal of providing a quality eCommerce solution, but also allowed integration with some of AMMEX’s key systems. Trifecta enabled bidirectional data flow between Salesforce and AMMEX’s Microsoft Great Plains ERP via Dell Boomi middleware, which ensured AMMEX records were sync across platforms. Use of the Salesforce platform also enables AMMEX to work toward consolidation of their systems, with planned future phases including implementation of Sales Cloud and Service Cloud.
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As a result of our collaboration, AMMEX was able to launch their new eCommerce solution within 2.5 months of initiating the project.
The commerce site allows AMMEX to reach higher levels of efficiency. It integrates with their other key systems, streamlining operations and ensuring that account, order, and product records are kept up-to-date between AMMEX systems and Salesforce. The solution also enhances the customer and user experience. Our team leveraged Salesforce CMS and Experience builder to reflect the AMMEX identity and create custom branded login pages for customers. Through B2B Commerce, customers now have capabilities not available through AMMEX’s previous platform, such as advanced product searches and inventory allocation. AMMEX’s eCommerce site, which launched in 2021, was designed to maximize operational efficiencies, enhance their customer experience providing self-service options, and increase sales revenues.
Since the initial launch, close to 90% of AMMEX customers are ordering through their digital commerce site, an increase of 30%. The shift from manual order entry to digital has likewise increased the productivity of AMMEX sales reps, allowing them to focus on high-impact tasks such as building richer relationships with customers.
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