Varsity looked to the Trifecta team for help generating thousands of individualized music download codes.
Trifecta’s team built a mechanism on the Salesforce Platform to distribute download codes to customers who registered for Varsity Camps.
The solution integrated with Yes! Fitness Music, which hosted the music download options externally. Trifecta also developed custom reporting options, so Varsity could track codes distributed, downloads, and other key metrics.
Varsity showed their commitment to campers and gave them a competitive edge with 24/7 access to personalized music.
Varsity Spirit’s mission is to “Elevate the student experience and create memorable experiences for young people.” While their camps were already highly regarded for their top-quality instructors, talented staff, and comprehensive training, that was not enough for Varsity. This promotion served to show Varsity’s commitment to the camper experience and overall sport of cheerleading. These codes not only give athletes access to their personalized routine music, but downloading the tracks make the music accessible 24/7. Students now have the ability to practice outside of camp, at home, with friends or teammates, any time of the day.
