Keep Your Salesforce Instance Healthy with Managed Services
To keep processes running smoothly and closely aligned with business goals, Populytics engaged Trifecta as an extension of their team. Our Managed Services program has brought automation, site updates, and overall Salesforce maintenance to Populytics so they are able to focus on their customers.
Populytics is a leading provider of services to health plans and health plan members aimed at making good health an affordable priority.
They are a technology company that supports population health by serving as the data engine that drives health care providing employers with insights, transparency, and pathways to improve employee health. Additional services include corporate wellness programs, emotional wellness resources, occupational health services, and fitness centers.
When faced with maintaining their Salesforce instance, Populytics found that their internal skill set was not quite enough to achieve their desired results. Without the ability to self-enable their Salesforce instance, Populytics had manual processes in place where automation would be appropriate. They also had a dated website and broken web-to-lead generation.
Their Salesforce instance was not entirely reflective of their daily operations, with Marketing KPIs and metrics unobserved. There was room for improvement with their data integrity and misaligned workflows that needed to depict business processes more accurately.
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Trifecta’s approach to resolving these challenges began with our Managed Services program. To offer Populytics the ongoing support that their business required, Trifecta’s experts became an extension of their team. To automate the client proposal document and signature process, Trifecta implemented Conga Composer and Conga Sign, saving the team time and effort. For a seamless web to lead process integration, WordPress, Salesforce, and third-party tools like Zapier were used.
For increased visibility for the Sales and Marketing teams, third-party marketing tools like Mailchimp were integrated with Salesforce campaigns, reports, and dashboards. This allowed these departments to make knowledgeable decisions based on shared information and analysis. An essential part of Populytics’ solution was data and layout clean-up. To create an environment that prioritizes data integrity moving forward, the way of inputting and organizing data required modification.
Trifecta delivered a platform which further leverages the capabilities of Salesforce. As Populytics makes more productive use of the platform, their ROI increases. The capabilities for capturing and converting leads are better suited to developing relationships and making sales. Sales teams now have more freedom with their time because of the automation in sales proposals. Automation lessened the time spent on administrative tasks.
A large advantage that Populytics now has is the increased visibility of marketing campaigns. Organizing, maintaining, and analyzing their campaigns is now clearer and more intuitive than ever.