Trifecta Announces New Commerce Practice Lead

Published December 8, 2021

Continuing to Fuel Tremendous Growth on Salesforce B2B Commerce:

Trifecta Announces New Commerce Practice Lead

Trifecta Technologies, a leader in Salesforce B2B Commerce solutions, is proud to announce our latest strategic promotion with the appointment of Chris Brown as our new Commerce Practice Lead.

“Chris has been an instrumental leader in Trifecta’s Commerce initiatives during the past 20+ years,” said Kendra Hollinger, VP of Strategy & Partners at Trifecta Technologies. “His Commerce expertise and continued leadership will be integral in defining and driving how Trifecta successfully delivers Commerce solutions on the Salesforce Platform and fueling customer success.”

Commerce Expertise

Chris Brown HeadshotChris joined Trifecta in 2000 as a software engineer and was a specialist in Trifecta’s IBM WebSphere practice. During his first 14 years with Trifecta, he led many of our enterprise customers to a successful launch and helped them in cultivating continued commerce growth and digital transformation. In 2014, Chris joined Perficient, where he was responsible for developing and implementing commerce solutions for enterprise-level companies. In one of his largest projects, Chris acted as lead architect for a world-wide commerce implementation for Emerson Electric, uniting their six business units and launching in 20+ countries, eight currencies, and six languages.

In 2019, Chris returned to Trifecta as Senior Solutions Architect. Since that time, he has been the lead architect and strategist on many of our Salesforce Commerce Cloud implementations to date, including The Gem Group and Baillie Lumber. Chris has assisted in the creation of our various commerce implementation programs, such as our Rapid Start and Commerce Jumpstart. Chris has also been heavily involved in the development of Trifecta’s B2B Commerce implementation accelerators and architected countless integrations with client ERP systems, payment processing platforms, tax compliance software, and other technology.

Commerce Lead Role

Chris’ deep technical understanding of complex commerce environments and proven leadership driving our clients’ commerce success made him the ideal candidate for Commerce Practice Lead. In his new role, Chris will be responsible for leading the strategy, execution, and marketing communications for our Commerce practice.

“I’m honored and excited to continue the growth and success of this practice as the new Commerce Practice Lead,” Chris said. “Our clients count on us – not only to seamlessly implement their Commerce solutions, but to guide them as a strategic partner who is invested in digital transformation success. With this in mind, I’m looking forward to enhancing our end-to-end strategy, continuing to innovate and expand our solutions and capabilities, and create powerful digital experiences with our clients.”

Outside of his work responsibilities, Chris is a soccer player and loves playing, watching, and coaching his daughter in soccer. He also enjoys golf, poker, video games, and watching the NFL, NHL, and Premier League.

Trifecta empowers organizations to become transformational leaders within their industry leveraging the power of the Salesforce Customer Success Platform. For more than 30 years, we have been a trusted technology partner for some of the most widely recognized and successful companies in the world. Brands choose Trifecta based on the depth of our experience, our passion for our customers’ success, and the overall value of our solutions. As a leading Salesforce Commerce partner, we understand the B2B market and its challenges and opportunities. Trifecta’s team of experts helps businesses extend the power of Salesforce to connect with their customers, partners, and employees to create a unified and powerful digital experience.


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