Varsity Spirit recognized the opportunity to sell custom-designed apparel for fans.
Trifecta partnered with Varsity to develop a comprehensive solution integrated with Varsity’s existing order management system and master product catalog.
This allowed the eCommerce sites access to key product data, such as item SKUs, size charts, color lists, price lists, and inventory. A custom Java application on Heroku utilized templates and REST API calls to pull site details, merchandise updates, and dynamically create individual eCommerce sites. The use of Heroku provided guaranteed performance and real-time processing, as well as the ability to leverage add-ons for enhanced functionality. Another key aspect was the ability for customers to select customization and personalization options. AS400 integration pulled product details, and Adobe Scene 7 integration provided dynamic personalization. For fast scalability, Trifecta automated the micro-site store creation process for Varsity.
Mobile-Responsive Application
Trifecta’s team developed a custom, mobile responsive application that allowed Varsity to design and generate team store sites on-demand and publish them to Heroku in minutes.
Varsity's new sites allowed them to introduce custom fan apparel for individual teams, driving exponential growth.
Varsity’s market reach has been expanded to offer custom fan and team apparel. The solutions gave Varsity a powerful fundraising platform, allowing teams to generate revenue from apparel sales. In four years post deployment, Varsity had exceeded their goal of 1,000 custom eCommerce storefronts by 600 percent.
