Salesforce Manufacturing Cloud: Unifying Sales and Operations to Exceed Customer Expectations
September 19, 2019 | Kendra Hollinger
This week, Salesforce announced the launch of its industry-specific product, Manufacturing Cloud. “Manufacturing Cloud bridges the gap between sales and operations teams while ensuring more predictive and transparent business, so they can build deeper and more trusted relationships with their customers,” said Cindy Bolt, SVP and GM, Salesforce Manufacturing.
More than ever, manufacturers need to rely on predictability. Critical data, needed by both sales and operations are stuck in silos including ERPs, Order Management Systems and many Excel spreadsheets. As companies start to unify, they understand how powerful their data is and how it helps empower predictable decision making, plan for demand, maintain margins and ultimately improve customer satisfaction.
More than ever, manufacturers need to rely on predictability. Critical data, needed by both sales and operations are stuck in silos including ERPs, Order Management Systems and many Excel spreadsheets. As companies start to unify, they understand how powerful their data is and how it helps empower predictable decision making, plan for demand, maintain margins and ultimately improve customer satisfaction.
What is Salesforce Manufacturing Cloud?
Manufacturing Cloud, a segment of Salesforce’s Customer 360 Platform, aligns front and back-office together to improve transparency, unify account planning and forecasting across your ecosystem. Ultimately, companies can streamline business with a tailor-made CRM while improving customer satisfaction.
The Key Features of Salesforce Manufacturing Cloud
Anyone in the industry who wants more visibility across new and existing business and wants to better predict demand will benefit from moving to the new Manufacturing Cloud.
Salesforce collaborated with manufacturing industry customers to help create the feature set and roadmap, and the majority of these features move away from data silos and promote collaboration.
Salesforce collaborated with manufacturing industry customers to help create the feature set and roadmap, and the majority of these features move away from data silos and promote collaboration.
Sales Agreements
Your account and operations teams can rely on one source for the truth and have a greater understanding of committed vs. actual order volumes. Sales Agreements provide a 360-degree view of the customer down to data from an ERP or order management system while adding terms negotiated with your customer.
Account teams will be able to track committed and actual order volumes as well as other metrics. It will also simplify the renewal process which will allow them the opportunity to bring in revenue while increasing margins.
Account teams will be able to track committed and actual order volumes as well as other metrics. It will also simplify the renewal process which will allow them the opportunity to bring in revenue while increasing margins.
Account-Based Forecasting
Sales, finance, and operations teams can collaborate in real-time to develop faster, more accurate forecasts across new opportunities and run-rate business sales agreements.
The more teams collaborate, the stronger it makes business transactions, profits and revenue margins more predictable. Use Formula Builder to define a forecast algorithm that reflects your business.
The more teams collaborate, the stronger it makes business transactions, profits and revenue margins more predictable. Use Formula Builder to define a forecast algorithm that reflects your business.
Einstein Analytics
By centralizing key data sources, you’ll provide your account managers with access to insights, predictions, and recommendations into your daily operations. With this powerful data at their fingertips, they can proactively engage with at-risk clients or grow their relationships by finding opportunities to upsell.
Connect Front Office to Back Office
MuleSoft Anypoint Platform makes it easy to capture order information with ERP connectors and templates. By connecting Manufacturing Cloud with other systems you can automate the order-to-cash process and create comprehensive forecast views to drive business.
Learn more about how Manufacturing Cloud can help break up your silos and streamline your business processes. Schedule a one on one consultation with our industry experts to learn how you can see a 25% boost in productivity from using automation in customer service.
Learn more about how Manufacturing Cloud can help break up your silos and streamline your business processes. Schedule a one on one consultation with our industry experts to learn how you can see a 25% boost in productivity from using automation in customer service.
Kendra Hollinger
Kendra Hollinger is the Vice President of Strategy & Partners at Trifecta Technologies.